Strengthening Small Businesses, Strengthening Communities
The Great Lakes Women’s Business Council’s Trusted Connector Program, funded by the Michigan Economic Development Corporation (MEDC), is designed to strengthen small businesses across Southeast Michigan by connecting them to the resources, relationships, and support systems they need to grow and thrive.
About the Initiative
Trusted Connector brings together local chambers of commerce, business support organizations, and small business owners to build stronger, more resilient local economies. The program provides business owners with practical tools, training, and networks that help them adapt, compete, and expand.
The initiative serves businesses in:
📍 Southfield
📍 Romulus
📍 Inkster
📍 Livonia/Wayne-Westland
With a focus on reaching businesses located in or serving Geographically Disadvantaged Business Areas (GDBAs), Trusted Connector helps ensure that economic growth is inclusive and community-driven.
What Businesses Gain
- Peer Growth Circles – connect with other business owners to exchange strategies and insights.
- Learning Circles – hands-on sessions covering marketing, financial management, and digital tools.
- Capital Readiness Support – prepare your business to access funding and investment.
- Chamber Collaboration – strengthen your visibility and connections within your local business community.
Who It’s For
This initiative is designed for established small businesses seeking to strengthen operations, access new opportunities, and engage more deeply with their local business ecosystem.
Get Connected
Kickoff events will be hosted in each community this fall, uniting business leaders, partners, and resources to launch this impactful program.
👉 Join the Trusted Connector network — connecting businesses, resources, and communities across Southeast Michigan.
