Close this search box.
Close this search box.

WEupdates – Have You Found Your Pink Umbrella?


  • #MIWomen: Find Your Differentiator!
  • Reminder: FF&E Bid Package for Wayne County Criminal Justice System

Michigan Women's Marketplace Banner

Find Your Differentiator | Gain Competitive Advantage with Your Pink Umbrella!

Sherry Cummins

Michigan Women’s Marketplace & WBE Services Coordinator

What is the ‘pink umbrella?’ Do you have one? If you don’t, how can you get one? Could you use a little help identifying the key element in your business that captures potential clients’ attention?

Join Sherry Cummins and learn how differentiator contrasts with core competencies and past performance. Discover your company’s differentiator, use it to be pitch-perfect, and build a stronger capability statement! Learn how to gain a competitive advantage with a unique ‘pink umbrella!’

No Cost to Attend | A Virtual Presentation | #MIWomen

This is a past event. You can watch the recording when you register on

Powered by the SBA

​ ​​​

 Wayne County Bid Opportunity

FF&E Bid Package for Wayne County Criminal Justice System

Learn more at an upcoming Ready, Willing, and Able virtual technical assistance workshop. 

Wednesday, April 21 | 8:45 AM – 1:30 PM

Learn More

WBE Exclusive Offerings

WBE Toolkit – ‘I’ve been certified, but can I do more!?’
April 13 (9 AM) | Register to Attend

Watch the Toolkit Training on-demand here

WBE Onboarding – ‘I’m newly certified, but now what!?’
April 9 (11 AM) | Register Here


Related News