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The Marketing Blueprint: Strategies for Success

Oakland Thrive

Oakland Thrive Event Presented by: Lydia Michael, Owner of Blended Collective, Speaker & Author of “Brand Love”

Join “The Marketing Blueprint: Strategies for Success” to elevate your small business marketing. In this 2-hour workshop, you’ll learn to build a solid, strategic marketing framework. Discover best practices for crafting an impactful marketing plan that aligns with your business goals and distinguishes your brand in the marketplace. We’ll dive into identifying target audiences, creating compelling messaging, and effective utilization of marketing channels.


  • Develop a clear, strategic marketing plan that aligns with your business objectives and market.
  • Understand how to identify and engage your target audience effectively, increasing market reach and impact.
  • Learn to craft compelling marketing messages that resonate with your audience, enhancing brand appeal.
  • Gain insights into choosing and leveraging the right (digital) marketing channels for maximum exposure and efficiency.
  • Master the skill of differentiating your brand, ensuring it stands out in a competitive marketplace.

Participants will leave with a practical, actionable marketing plan template they create, ready to be implemented for business growth and increased market presence.

Event Details


Mar 13, 2021


5:00 pm – 7:00 pm


Southfield Parks and Rec, Room 223, 26000 Evergreen Rd, Southfield, MI 48076