The COVID-19 pandemic has further widened the disparity between women-owned businesses, particularly those owned by women of color, and other businesses. In many ways, women have borne the brunt of this health crisis for their families and loved ones, reducing the time, energy, and resources available to grow their own businesses.
Women-owned businesses need our support now more than ever. Closing the revenue and employment gap by supporting and revitalizing women-owned businesses will not only help to fuel economic growth and recovery but also will empower women as leaders and bring about a more diverse, balanced, and sustainable economy.
We also know that families and communities continue to suffer from the economic and societal effects of the pandemic and may not have extra consumer dollars to spend. That’s why we ask you to take one everyday essential they use and consciously choose to instead source it from a women-owned business. Through increased conscious consumerism this fall and holiday season, we can make a measurable impact on women-owned businesses.
Let’s grow the Women-Owned movement!
This fall, Make One Switch to #BuyWomenOwned to support women-owned businesses.
Groupon is also helping to spread women empowerment this month for National Women-Owned Small Business Month! View their Women-Owned shopping guide below.
Thank you to the U.S. Small Business Administration’s Office of Advocacy for developing this fact sheet on Women-Owned Small Businesses.