Connie founded her first graphic and website design company, Connie founded her first graphic and website design company, Connection Graphics, LLC, in 1997. In 2017, WBE, WOSB certified, Connection Group, Inc. was created to include digital content creation and brand consultations. The headquarters for both businesses are located south of Lansing, Michigan.In 2009, Connie Sweet co-founded WISE, Women in Successful Enterprises, with Floriza Genautis. In 2010, Connie Sweet organized a monthly women in business group, Women-Connect, in Charlotte, Michigan. In 2019, Connie co-founded a Mastermind Group for Entrepreneurial Women in Lansing.