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Tools for Success - Workshop Prelude

Tuesday, September 26th

1:00 – 2:00 p.m.

Employee Benefits: Attracting and Keeping Talent

Learn about benefits and compensation best practices of the nation’s elite employers that engage employees.

Presenters:
Jennifer Kluge, President & CEO, MichBusiness
Jennifer Werner, VP, Insurance Operations, MichBusiness

Goldman Sachs – 10,000 Small Businesses

The Goldman Sachs 10,000 Small Businesses (GS10kSB) is impacting Michigan companies by offering business and management education, business support services designed to address the specific needs of each individual participating business, and access to capital. Learn more about the program, criteria, and scholarship opportunity.

Camille Walker-Banks
Goldman Sachs – 10,000 Small Businesses
10ksbdetroit.com

Great Lakes Women’s Business Council Services

Presented in this session are the exceptional services that the Great Lakes Women’s Business Council offers you as a member. Learn the benefits and how to leverage your WBENC Certificationto drive your business forward. Also learn about the other business development services available to you like CEED Lending and Women’s Business Center & Michigan Women’s Marketplace.Join us to learn more!

Preparing for WBENC 2018 National Conference in Detroit

Detroit will host the WBENC National Conference & Business Fair June 19-21, 2018 at COBO Center. Hear from WBEs who have attended and exhibited nationally to learn tips on how to navigate the conference and hear more opportunities in exhibiting, matchmaking events, networking and more. Start planning now!

Supplier Diversity Programs: A Beginner’s Guide

Prepared specifically for WBEs, this session will provide an overview of supplier diversity programs and a ground floor look at how to start one of your own. Supplier Diversity professionals will share the key steps in creating a supplier diversity program starting with how to assess your company’s current suppliers and existing spend opportunities.


Educational Workshops – Propelling Your Leadership Potential

Wednesday, September 27th

Early Bird Session (8:00-9:00 a.m.):

Plan, Protect & Prosper - Unleashing the Hidden Treasures of Your Business

Join CPAs from DKSS CPAs +Advisors for a lively and interactive talk on the steps you can take to enhance and boost your business. Learn best practices that successful business owners follow to unleash the hidden treasures of their businesses ... from tax strategies to negotiating and growth tactics. You will be challenged and engaged!

Jean M. Stenger, CPA and Ursula C. Scroggs, CPA
DKSS CPAs + Advisors

9:15 – 10:30 a.m.

Best Practices to Leverage your WBENC Certification

A crash course of “best practices” to get you started leveraging your WBENC certification. Learn the landscape of WBENC, our Corporate partners, and how to build a network. Create an impactful 30 second pitch and your capabilities statement.

Cheryl El-Alfi, Diverse Supply Chain Partner, LLC
Angela Horne, MEDIASCRIPT

Communicating Under High-Pressure Performance

Whether you’re being interviewed on CNN, conducting a FacebookLive or selling to a corporate buyer, this workshop gets you ready to face leadership communication challenges while under pressure. Dr. Shawne Duperon, who reaches millions in social media, leads this dynamic workshop that stretches you as a leader to creatively problem solve and strategically articulate your message during high pressure.

Dr. Shawne Duperon
ShawneTV

Impact Through Influence: Powerful, Practical Strategies to Increase Your Branding and Marketing Results

Your ability to influence is an essential component in your success. So how do you become even more confident in your communications, to get the results you want? In this power-packed workshop, discover: the science of what makes YOU uniquely valuable; the three crucial elements to every persuasive presentation or conversation; three influence “killers”, and two powerful ways to keep leveling up!

Nicole Wipp
Wipp Enterprises, LLC

Leading Our Organizations for Accelerated Results: An Overview on Getting into the Conversation of Big Business

This training event focuses on the entrepreneur in today’s business environment who must be able to speak the language of their corporate and government clients in order to engage in dialogue that shows we can close the deal.

Gail P. Birks
CMA Enterprise Incorporated

The Top 10 Reasons You Need Video In Your Marketing Toolkit

The use of video as a marketing tool has reached unprecedented results in 2017 and research predicts continued growth regardless of its platform. More than 60% of businesses have started using video content in the last year. Discover how you can put the power of video to work for you.

Delora Hall Tyler
First Media Group, Inc.

10:45 a.m. – 12:00 p.m.

Become a Game Changing Marketer in 30 Days – Follow These Seven Steps to Develop a Marketing Plan and Make Success Happen

Accelerate your journey along a marketing plan learning curve with actionable steps you can implement today. You will learn how to organize a team, develop purpose statements, create a corporate identity, identify customer opportunities, select marketing activities, prepare a budget, and implement and evaluate your marketing plan.

Deborah Fliehman
Creative Technical Resources

Changing the Diversity Sales Funnel Mindset

This workshop will equip you with the essentials of how to realistically seek opportunities in a hyper competitive marketplace. It will establish a firm base for those seeking to contract with large scale organizations to effectively budget time and resources that correspond with the actual value of the opportunities.

Thomas Shipps
Moneyball Media and Marketing

Don't Lose Your Competitive Advantage: Protecting Your Trade Secrets and Client Relationships

This session will address key issues to consider when drafting enforceable non-compete and trade secret agreements for employees such as: duration of agreement, what constitutes “irreparable harm,” what type of activities can be restricted, and the steps to take if an employee leaves for the competition.

Alari Adams
AISquared Legal Group, PLC

Engage Your Employees: Create a Meaningful Workplace

Gallup 2017 Study states that 67% of employees are disengaged, costing our economy $483 billion yearly. As changes come fast and furious, WBEs and leaders in all organizations need to create cultures that reflect the wants/needs of the modern workforce. Learn 5 best practices of forward-thinking companies and how you can adapt them to create a more meaningful workplace.

Cindy Allen-Stuckey
Making Performance Matter

Supply Chain Traceability and Visibility in the IoT Connected World

Learn how the Internet of Things (IoT) provides item-level supply chain traceability and visibility that reduces time-to-market and increases agility. For supply chain and operations professionals wanting to understand how connected-device technologies such as RFID, Blockchain, and embedded sensors work together to mitigate disruption and build brand loyalty.

Lisa Dolan
ALOM

Corporate Workshops

(for Supplier Diversity Professionals Only)

9:15 – 10:30 a.m. – Session I

10:45 a.m. – 12:00 p.m. – Session II